Resume

Freelance Writer, Editor and Content Strategist
Redondo Beach, CA — 2010-Present
Works with companies and individual business owners to develop successful content production strategies and content marketing initiatives for websites and apps. Writes and edits copy for branding and social media marketing. Writes articles and blog posts for publication.
  • 7th Floor Digital: Wrote Facebook ads for The Laundress, an eco-friendly clothing and house cleaning product company.
  • Collective Health: Writes copy for customer-facing health insurance content.
  • First + Third: Copy writing and editing for apps and branding materials on an as needed basis. Recently provided copywriting services for the relaunch of DeniseAustin.com.
  • DrJenniferChrisman.com: Edited blog posts and created content marketing strategy for a local psychotherapist dedicated to mindful wellness for women. Managed social media posts and redesigned her newsletter.
  • TINTup.com: Contributor for TINT’s Social Studies Blog.
  • FitMomma.com: Developing content strategy and social media marketing initiative for fitness personality with over 15k Instagram followers. Editing content and ghostwriting some posts.
  • LeanIn.Org: Edited 50 articles for site launch; helps with marketing copy occasionally.
  • CNANursing.Net: Wrote content marketing articles.
  • HandsOnRemedy.Org: Developed content strategy; produced 100+ articles for site launch by managing freelance writers, editing all content and writing physical therapy articles for publication.
Managing Editor, Campus Explorer
Santa Monica, CA — 2012-2014
Oversaw editorial strategy, brand voice, content production process and user experience for articles, newsletters, PR initiatives and social media programming. Revised style guide and content production process in 2012 by updating digital content initiatives to fit the target audience and brand goals.
  • Wrote and edited helpful articles, checklists and blog posts for prospective college students
  • Increased visits to articles 230% YoY with the new content strategy and quality enhancements
  • Scheduled and programmed social media posts and campaigns (Twitter, Instagram, Pinterest & G+)
  • Attended networking events and corresponded with industry experts and site audience
  • Pitched and produced new homepage concepts and content marketing initiatives
  • Developed and pursued marketing ideas to increase brand awareness and site traffic
  • Hired and managed contributors for new site content
  • Tested, tracked and analyzed site metrics and performance for social media and content stats
Content Manager, Demand Media — eHow
Santa Monica, CA — 2010-2012
Guided the eHow brand identity with content programming across various channels including the homepage, Style and Mom verticals, and slideshow implementation across the website. Created and managed the writing and editing internship program for college students.
  • Managed editorial calendar and digital programming strategy for a top 10 vertical, eHow Style
  • Revamped the eHow Style brand by implementing new editorial guidelines and calendar, creating slideshows, revising video production standards and hiring experienced style writers
  • Helped define and execute the launch of eHow Mom vertical and Mom.me partnership
  • Wrote and edited articles, slideshows and newsletters
  • Edited scripts and helped produce a premium video series, “The Beauty Lab”
  • Developed and executed highly-trafficked DIY, red carpet and holiday content packages
  • Provided editorial support for major content partnerships, ad sales deals and YouTube channel
  • Supported the sales team by creating pitches for content packages (mobile apps, talent suggestions, video series, articles and slideshows) for L’Oreal, Macy’s, Kohl’s, Target, etc.
  • Collaborated with social media manager for social content, viral campaigns and daily social posts
Associate Online Content Editor, Alloy Media + Marketing — Channel One News
New York, NY — 2008-2010
Wrote and edited daily news, lifestyle and entertainment features for teens while supporting the senior editor’s social media, newsletter and content management strategies.
  • Managed the content for entertainment and music sections, including brand assets and interviews with bands, movie promos and trailers, images, etc.
  • Pitched story ideas and content packages for online and broadcast features
  • Founded the “Hear It Now Artist of the Year” competition, a high-traffic annual online event
  • Collaborated with senior editor, marketing staff and the on-air team for social media posts
  • Coordinated with on-air producers for web features and video extras. Assisted senior editor with social media programming and daily newsletter.
Web Intern & Freelance Contributor, Hearst — Marie Claire
New York, NY — 2007-2008
Worked directly with the senior web editor to create content, post on social media and manage content in the CMS during the burgeoning days of MarieClaire.com.
  • Wrote fashion, beauty and “Shop for Charity” articles
  • Managed social media posts
  • Updated archived material in the new CMS with SEO best practices
  • Assisted with and starred in online video shoots
  • As a contributor, wrote an article and series of blog posts that were featured on the Marie Claire homepage