I worked with 7th Floor Digital as a freelance copywriter.
I had the pleasure of working with luxury brand, The Laundress, an eco-friendly clothing and household cleaning product company. I wrote engaging and targeted Facebook ads and provided copy for a full-scale site relaunch for this luxury New York brand.
Live Nation Entertainment
I edited and wrote copy for the intranet redesign for Live Nation Entertainment’s U.S. and Canadian websites. The copy provided 20,000 employees with the employment resources and guidelines they need to enhance their roles at the company. I worked with the human resources staff and 7th Floor Digital agency to complete this extensive content initiative.
Scott’s Liquid Gold
I edited and wrote copy for the complete website redesign for Scott’s Liquid Gold. It was rewarding to help this heritage family company rebrand their content to provide a better user-experience for those looking to enhance their household cleaning practices.
I wrote several concepts for the company’s rebranding. The web copy included tag lines and elevator pitches in different themes that forwarded the brand’s new identity.
Hermosa Beach Education Fund (HBEF)
I wrote the tag line and elevator pitch copy for this local education fund. I worked with a member of the 7th Floor Digital team on this charitable initiative (it was not affiliated with the 7FD agency). She donated her time to redesign and rebrand the Hermosa Beach Education Fund (HBEF). It was my pleasure to help with the copy needs for the project. The final tagline they chose was: “Give. Educate. Thrive.” It inspired the new logo.