Christa Fletcher is an editor and publisher by night, and a director of product management for AI editorial tools at HMH by day. She helps people achieve their educational content development and digital media goals. She’s worked for start-ups and large corporations, managing their content production and development processes in order to produce high-quality content for readers.

From college planning and educational articles to managing lifestyle content verticals for women and teens, Christa knows how to develop strong editorial for any topic and audience. She’s worked in every step of the content production process to create media that’s visually appealing, engaging, and scalable with AI solutions. She has in-depth knowledge about the technology behind design, product development, web development, and SEO, because she’s worked side-by-side with art directors, designers, engineers and executive leadership stakeholders with great success.

As an AI content strategist, she develops innovative ways of using human expertise to amplify content production. She has also been the “clean-up-our-content” guru, applying editorial standards and refined workflows. Brands hire her to launch and redesign new websites with fresh articles, blog posts, and other branded marketing copy. She is a team player who is creative and likes to work on projects that make people’s lives better.

Most recently, Christa founded an independent publishing company called EmpowerMint Press and published her first children’s book titled, “What Are Mommies Made Of?” which is available on EmpowerMintPress.com and other major book retailers.

For copy writing, editing, and content strategy help, please contact Christa on LinkedIn.